Executive Profiles

Brad Smith

Brad Smith

President and Chief Executive Officer

Brad Smith was named Intuit's president and chief executive officer in January 2008, culminating a five-year rise through the company where he successfully led several of its major businesses. Intuit's mission is to improve its customers' financial lives so profoundly, they couldn't imagine going back to the old way. Its products and services simplify the business of life for more than 45 million consumers, small businesses and accounting professionals around the world.

Under Smith's leadership, Intuit has cultivated an agile, experimentation culture, despite being a 30-year-old Silicon Valley company. This start-up mindset, combined with the ability to reinvent and transform itself along the way, has established Intuit as an innovative company that is consistently ranked as one of the top 100 best places to work, and among the most-admired software companies each year.

Capitalizing on a world being shaped by social, mobile and global trends, Smith established a three-point growth strategy to accelerate Intuit's move to the cloud, providing products and services anywhere, on any device and at anytime. The strategy is:

  • First, to deliver awesome product experiences that have been designed for a mobile-first, mobile-only world, and deliver an amazing first-time user experience.
  • Second, to enable the contributions of others by creating network effects platforms, enlisting end users and third-party developers to participate in localizing, configuring and adding value to our products.
  • And third, to use customer data to create delight, making our products easier to use while delivering breakthrough benefits for our customers.

Intuit's business portfolio is organized to support this growth strategy, focusing on two priorities:

  • To be the operating system behind small business success.
  • To do the nations' taxes in the United States and Canada.

Before being named CEO, Smith was senior vice president and general manager of Intuit's Small Business Division, which included the portfolio of QuickBooks, Quicken and Payroll products. Previously he led the company's Consumer Tax Group, which produces TurboTax, the nation's leading consumer tax preparation software. He began his Intuit career leading the Accountant Central community, cultivating relationships and delivering services for accounting professionals.

Smith earned his master's degree in management from Aquinas College in Michigan and a bachelor's degree in business administration from Marshall University in West Virginia.

Follow Brad Smith on LinkedIn and on Twitter @IntuitBrad