Intuit Operating Values

Our Values Evolution

Intuit was founded in 1983, committed to integrity, to our customers and to our employees. That commitment remains as strong today as it did then.

As we grew, our employees preserved that spirit in a written legacy for the future. In 1993, we shut down for a day and gathered together to clearly define our vision, mission and operating values.

The result: a series of 10 Operating Values that guided us into a new millennium.

In 2010, we reaffirmed our commitment to our values, and re–examined their language to ensure they remained as relevant and meaningful today as they were when our employees defined them in 1993.

Through this journey, we reflected on our history, who we are today, and the company we aspire to be. In the end, what began as a mission to reaffirm our values became an opportunity to refresh them, while keeping the spirit of our original values alive.

Our Operating Values

These six refreshed values reflect the heartbeat and spirit of Intuit and, in concert with our Code of Conduct & Ethics, remain the foundation that guides our actions and decisions.

Living by these values creates the type of environment we all desire: an environment in which we exceed the expectations of our customers and those of each other, where we don't just satisfy people, we wow them.

1. Integrity Without Compromise

We hold ourselves and each other to the highest standards in all we say and do. Our actions and communications are always direct, honest, and transparent.

2. Delight Customers

We put customers at the heart of everything we do. We work together to deliver end-to-end experiences so profound that customers love using our products and services, and actively recommend them.

3. It's the People

We are high-performing people who achieve great things. We embrace personal growth and development, diversity, and teamwork.

4. Innovate and Improve

We innovate to drive growth, and continuously improve everything we do. We move with speed and agility, and embrace change. We have the courage to take risks, and grow by learning from our successes and failures.

5. Own the Outcome

We are accountable for our behaviors, actions, and outcomes. We all own the success of the team, and take personal responsibility for delivering great results.

6. We Care and Give Back

We give back to our communities and the environment. We enable our people to participate and collectively have meaningful impact.