Banking in the Future: Customers Want More Bank for Their Bucks
Intuit 2020 Report Finds Financial Institutions Must Meet Greater Demand for Personalization, Insights and Accessibility
MOUNTAIN VIEW, Calif. – Apr. 11, 2011 – Increased regulatory pressures, the rapid adoption of mobile devices and heightened customer expectations will reshape the financial services industry over the next decade. And to successfully compete in this new environment, banks and credit unions must remain agile in responding to customer demand for personalization, accessibility and value-added financial services.
These are just a few of the findings in the latest edition of the Intuit 2020 report, which focuses on the demographic, social, economic and technology shifts that will shape the financial services industry over the next decade. The report is the latest in a series of studies, prepared by Emergent Research in partnership with Intuit Inc. (Nasdaq: INTU) that explore trends that will affect consumers, businesses and those who serve them.
"Banking has dramatically changed more in the last 10 years than it did in the previous 100," said CeCe Morken, vice president and general manager for Intuit Financial Services. "Over the next decade, customers will expect banks and credit unions to provide more value, insights and personalized services in exchange for their business. To stay relevant, financial institutions must embrace new technologies and engage with customers on their terms."
Trends Shaping the Future of Financial Services
Intuit's Financial Services division and Emergent Research conducted a series of interviews and forecast workshops with financial services professionals, academics and industry analysts. The report identifies four trends that will redefine the banking experience and guide financial institutions to help them and their customers thrive in a connected world.
Subsequent research will explore the affect of these trends on specific markets or industries, and the way people live and work. More information can be found at www.intuit.com/2020.
About Emergent Research
Emergent Research is a research and consulting firm focused on identifying, analyzing and forecasting the key demographic, social, technology and economic trends and shifts impacting business and society. Emergent Research partners, Steve King and Carolyn Ockels, are co-authors of the Intuit 2020 Report and the Intuit Future of Small Business Report Series.
About Intuit Inc.
Intuit Inc. is a leading provider of business and financial management solutions for small and mid-sized businesses; financial institutions, including banks and credit unions; consumers and accounting professionals. Its flagship products and services, including QuickBooks®, Quicken® and TurboTax®, simplify small business management and payroll processing, personal finance, and tax preparation and filing. ProSeries® and Lacerte® are Intuit's leading tax preparation offerings for professional accountants. Intuit Financial Services helps banks and credit unions grow by providing on-demand solutions and services that make it easier for consumers and businesses to manage their money.
About Intuit Financial Services
Intuit Financial Services helps banks, credit unions and other financial institutions grow by making it easier for consumers and businesses to manage their money. We've applied more than three decades of customer insights to build an innovative portfolio of on-demand solutions and services that anticipates and meets their needs. Learn more at www.ifs.intuit.com.
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