Intuit Unveils Innovation on Main Street
Company Showcases Newly Announced Mobile and Cloud-based Services That Simplify the Business of Life
NEW YORK – Mar. 30, 2012 – Intuit Inc. (Nasdaq: INTU) brought innovation to life, spotlighting several newly announced products that reflect its commitment to make the business of life easier, and more efficient, while creating better financial outcomes for consumers and small businesses.
The products starred in a series of lifelike vignettes that included dozens of mobile and cloud-based offerings at the company’s Innovation Gallery Walk. The scenarios demonstrated the simplicity of paying taxes on a smartphone, helping small businesses get funded and creating health benefit plans for employees, among other tasks.
“Technology is fulfilling its promise to make life easier, and we have a real opportunity to make a difference,” said Brad Smith, Intuit’s president and chief executive officer. “Our innovation pipeline is flowing faster than ever as our employees continue to deliver on that promise and on Intuit’s mission to profoundly improve people’s financial lives.”
Intuit started small in 1983 with Quicken personal finance software, which sought to simplify a common household dilemma – balancing the family checkbook. Today, the company’s products touch more than 50 million financial lives with a robust product lineup of complexity-conquering solutions for small businesses, consumers, healthcare providers, financial institutions and overseas markets.
Real Products, Real Surroundings
The vignettes included slice-of-life scenarios that displayed products in the settings where customers use them, including an apartment loft for consumer offerings; a park for on-the-go-businesses; a florist shop for established businesses; and an outdoor café for on-the-go consumers. In addition, vignettes spanned continents to show Intuit offerings in the United Kingdom and India.
Building Blocks for Budding Businesses
The small business vignettes featured products that take entrepreneurs creating new-to-the-world businesses from idea to up-and-running and on-the-go, including:
Smart Financial Choices Within Arm?s Reach
The consumer lineup showcased products that help people manage finances everywhere, from the comfort of home to the local park or café, including:
Managing and Organizing Health and Wealth
In addition, other featured products help people to simply manage the day-to-day necessities of life, including:
By harnessing the power of big data for the little guy, Intuit has developed new analytical products and services geared toward consumers and small businesses alike. This information helps answer critical questions of how their spending patterns, expenses and revenue compares to others like them, and includes:
Exporting Innovation, Strengthening Business
As part of Intuit’s strategy to expand its geographic footprint and tap into new markets, vignettes also displayed products available in the United Kingdom and India, including:
Further information about all Intuit products is available at www.intuit.com.
About Intuit Inc.
Intuit Inc. is a leading provider of business and financial management solutions for small and mid-sized businesses; financial institutions, including banks and credit unions; consumers and accounting professionals. Its flagship products and services, including QuickBooks®, Quicken® and TurboTax®, simplify small business management and payroll processing, personal finance, and tax preparation and filing. ProSeries® and Lacerte® are Intuit's leading tax preparation offerings for professional accountants. Intuit Financial Services helps banks and credit unions grow by providing on-demand solutions and services that make it easier for consumers and businesses to manage their money.
Founded in 1983, Intuit had annual revenue of $3.9 billion in its fiscal year 2011. The company has approximately 8,000 employees with major offices in the United States, Canada, the United Kingdom, India and other locations. More information can be found at www.intuit.com.
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