Intuit Study Shows How the Cloud Will Transform Small Business by 2020
Report is the First in a Series Exploring the New Economy
MOUNTAIN VIEW, Calif. – Aug. 08, 2014 – Nearly 80 percent of U.S. small businesses will be fully adapted to cloud computing by 2020, more than doubling the current 37 percent rate, according to "Small Business Success in the Cloud," a new report from Emergent Research and Intuit Inc.
"This report paints a detailed picture of how small businesses will increasingly use cloud technology not only for efficiency gains, but also in more transformative ways that redefine the rules for achieving long-term success," said Terry Hicks, vice president and general manager, QuickBooks Online Ecosystem at Intuit.
"Whether you're a tech startup in Silicon Valley or a mom-and-pop shop on Main Street, cloud technology presents both radically new opportunities, and potentially disruptive changes. This report is all about developing a deep understanding of how small business can stay ahead of the curve."
"Small Business Success in the Cloud," describes the impact of cloud technology as it is progressively adapted by more and more small businesses – moving from an initial focus on efficiency gains, to the emergence of new models of business, through broad-based saturation across business and society.
The report is the first in a new "Dispatches from the New Economy" research series, a comprehensive project exploring the ways economic, technology and social shifts will shape the future of small business success. The series builds on a 10- year partnership between Emergent Research and Intuit tracking trends in small business.
"Small Business Success in the Cloud" uncovers the first four "faces of the new economy" from the Dispatches series. These four personas represent small businesses who have fully adapted the cloud, moving from passive to active use of the technology:
These personas demonstrate how the cloud is creating a new era of opportunity for entrepreneurs. They also portray the human side of how cloud computing is making it cheaper and easier to start and scale a business
"Today, the U.S. and global economy is going through a series of shifts and changes that are reshaping the economic landscape," said Steve King of Emergent Research. "In this new landscape, many people are using the power of the cloud to re-imagine the idea of small business and create new, innovative models that work for their needs."
"The cloud is transforming how small businesses operate and the way companies like ours serve the needs of entrepreneurs," said Joshua Reeves, CEO and co-founder of ZenPayroll. "Small businesses are used to associating payroll with tax calculations, countless forms, and hours of frustration. At ZenPayroll we use technology to remove all of that pain so business owners can focus on their relationship with employees, and help people feel appreciated for their work."
About Emergent Research
Emergent Research is a research and consulting firm focused on identifying, analyzing and forecasting the key demographic, social, technology and economic trends and shifts impacting business and society. Emergent Research partners, Steve King and Carolyn Ockels, are co-authors of the Intuit 2020 Report and the Intuit Future of Small Business Report Series.
About Intuit Inc.
Intuit Inc. creates business and financial management solutions that simplify the business of life for small businesses, consumers and accounting professionals.
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