Intuit 2020 Research Series

The Intuit 2020 report, authored by Emergent Research in partnership with Intuit Inc., explores the demographic, social, economic and technology trends that will affect consumers and small businesses, and those who serve them over the next decade.

Intuit 2020 Report

Explores the significant trends and forces affecting consumers and small businesses, and those who serve them, over the next decade. Research examines how these trends will impact the way we live and operate around the world in 2020.

Small Business Innovation

Explores the significant trends and forces impacting small business innovation. Research briefs and reports look at small business innovation topics in-depth and include an outlook on the key innovation trends that will impact small business over the next decade.

Inaugural Intuit Future of Small Business Report Series

The Intuit Future of Small Business Report™, launched in 2007 and 2008, is a unique three-part study that looks forward 10 years to examine the prospects, influences and profiles of small business. Intuit created the report in partnership with Silicon Valley's Institute for the Future.

Phase Three – The New Entrepreneurial Economy (February 2008)

Reveals that concepts from the first and second report installments are shaping an environment where small businesses can thrive. The report addresses small business collaboration with big business, access to enhanced computing power and a global marketplace.

Phase Two – The Connected World of Entrepreneurs (June 2007)

Examines the technologies that will propel and transform the small business sector. The report finds that social connectivity, wireless networks and mobile communications and computing devices are redefining the boundaries of presence and location, affording entrepreneurs the flexibility to do business virtually anywhere.

Phase One – The Changing Face of Entrepreneurs (January 2007)

Focuses on the changing face of entrepreneurship, in which the most diverse pool of entrepreneurs will drive American small business. The report looks at who they are and the factors driving them—everything from job insecurity to early entrepreneurial education.

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